“Winners never quit, and quitters never win!” It’s classic life advice, offered up by teachers, coaches, parents, and bosses, intended to inspire us to keep going against all odds. And while it’s true that persistence is an important element to achievement, sometimes keeping at it is the exact opposite of what we need to do. Quitting, in fact, is often the best way to succeed—in the long term—a fact that many people only discover when it’s far too late. As bestselling author and internationally acclaimed decision-making expert Annie Duke argues, stubbornly staying the course when it’s no longer worthwhile wastes time, energy, and money that could be better spent elsewhere.
In "Quit: The Power of Knowing When to Walk Away", Duke uses insights from behavioral science to explain why good quitting skills are fundamental to success in any part of life. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield of Slack, and top entertainers like Dave Chappelle, she explains:
Why it’s so hard to walk away
How quitting on time often feels like quitting too early
When it’s best to preserve or pivot
How others can help you call it quits
Timely, entertaining, and practical, Quit reveals the cognitive biases that keep us stuck in losing endeavors, and offers proven strategies for quitting anything—a job, an investment, a marriage—at the right time, instead of years too late.
Contrary to popular belief, winners quit a lot. That’s how they win.
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