Скачать или смотреть Evangelizing customer experience in a large global enterprise

From emails to engagement, Andrew Carothers shares how Cisco transformed their customer interactions from one-way broadcasts to meaningful conversations across various channels.

Andrew reveals to host Matt Egol, CCXP, the challenges and triumphs of spreading the CX message within a large, established enterprise like Cisco. It takes more than just a new department to create a customer-centric culture - it's a story of adapting to the digital age and truly meeting customers where they are.

Make sure to listen to the latest episode of CX & Culture Connection Podcast here:    • Enhancing Digital Experience with AI: Andr...  

#CustomerEngagement #CXTransformation #DigitalStrategy #CXCulture #ChangeManagement #CiscoSystems

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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity