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The EMAIL Layout Design That Silently Tanks Click-Through Rates #shorts #emailmarketing

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The wrong email layout can quietly destroy your click-through rates — even if your subject lines and offers are solid. One of the most common mistakes in Klaviyo email design is using heavy, image-only templates that lack visual hierarchy, overwhelm on mobile, or bury the CTA below the fold. This layout may look beautiful in Figma, but it kills performance where it matters: the inbox.

Effective email design for Shopify brands starts with clarity, mobile optimization, and fast readability. A high-converting layout guides the eye through a simple path — from headline to value proposition to CTA. Too much spacing, fancy columns, or mixed font styles lead to confusion and friction. If you want people to click, every section needs to have purpose and momentum.

In this video, we’ll show you which layout to stop using and what to replace it with. Whether you’re designing emails in Klaviyo directly or building templates in Figma, you’ll learn the best practices for click-friendly formatting. The right layout doesn’t just look better — it performs better, and that’s what drives revenue.

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