How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

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Season 5 Episode 14
Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :)

00:00 Intro
01:52 University and your view on education
10:29 The power of statistics
23:30 You should always ask why
28:40 Consumer psychology
32:33 Why you should dare to be trivial
43:19 Building talkability into a product
54:48 What got your interested in marketing?
01:04:06 User imagery vs target audience
01:07:00 How you become the perfect brand
01:08:33 Evolutionary psychology and products
01:16:00 The importance of longitudinal questions
01:20:53 Rebrands and longevity
01:30:37 Brands lead to better products
01:42:55 Psychological value
01:48:47 Happiness
01:56:44 Book recommendations

🔗 CONNECT WITH RORY
📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z
🐦 Twitter -   / rorysutherland  
💻 Website - https://www.ogilvy.com/uk/team
👥 Linkedin - https://www.linkedin.com/in/rorysuthe...

🔗 CONNECT WITH ALI
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🐦 Twitter -   / aliabdaal  
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📚 RESOURCES MENTIONED
TEDTalk: Life lessons from an ad man - https://bit.ly/3LxGSrc
TEDTalk: Perspective is everything - https://bit.ly/3Lehi9f
The Meadow Case - https://bit.ly/3oLHTmG
Algorithms to Live by: The Computer Science of Human Decisions by Brian Christian and Tom Griffiths - https://geni.us/pcdhQde
On Brand Podcast - https://www.branddrivendigital.com/on...
‘Stuff white people like’ blog - https://stuffwhitepeoplelike.com/
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://geni.us/J7v3
Nassim Taleb -   / nntaleb  
Article on The Narcissism of Minor Differences in the Modern West - https://www.artofmanliness.com/charac...
Misbehaving: The Making of Behavioural Economics by Richard H Thaler - https://geni.us/Khp8M
Byron Sharp -   / profbyron  
David Rock’s Scarf Model - https://www.growthengineering.co.uk/s...
The Selfish Gene by Richard Dawkins - https://geni.us/AkTOn
Abilene Paradox - https://bit.ly/40KNQgI
Thinking, Fast and Slow: Daniel Kahneman by Daniel Kahneman - https://geni.us/6dSYK
Dan Ariely - https://danariely.com/
You Did What?: Secrets, Confessions and Outrageous Stories from Real Life by Tova Leigh - https://geni.us/yQXm0
Drayton Bird - https://draytonbird.com/
The Alignment Problem – Machine Learning and Human Values by Brian Christian - https://amzn.to/3NjEMfL
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect - https://geni.us/Z7eRg
Nicholas Gruen - https://www.kcl.ac.uk/people/nicholas...

📄SHOW NOTES & TRANSCRIPT
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