Content Strategy: A Primer for Beginners

This talk will dig into the side of UX relating to content, and the many ways “content strategy” can show up in experience design. Katie shares useful definitions about the work, deliverables, and tools involved in content strategy, UX writing, content design, and copywriting.

A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.

The individuals and companies included in this presentation in no way endorse this content.

Although I work for Shopify, any opinions in here are my own.

Slides can be found here: https://www.slideshare.net/KatieDelAn...