Amul ₹72000 కోట్లు ఎలా సంపాదిస్తుందో తెలుసుకోండి | Business Case study of Amul

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Untold Truth of AMUL - Discover the fascinating journey of Amul through our engaging business case study video. Founded in 1946 by visionary leaders Tribhuvandas Patel and Verghese Kurien, Amul has become an iconic brand synonymous with quality dairy products in India and beyond. Patel's foresight in establishing the Kaira District Co-operative Milk Producers' Union Limited laid the foundation for what would later evolve into the Amul cooperative movement, empowering rural dairy farmers and revolutionizing India's dairy industry.

Verghese Kurien, often hailed as the 'Father of the White Revolution,' played a pivotal role in Amul's growth and success. His innovative approach to dairy farming and management transformed Amul into a model of cooperative entrepreneurship, driving socio-economic development in rural India. Under Kurien's leadership, Amul pioneered the concept of 'Operation Flood,' which propelled India to become the world's largest milk producer.

Through our video, delve into the inspiring stories of Tribhuvandas Patel and Verghese Kurien, exploring their unwavering commitment to empowering farmers and building a sustainable dairy ecosystem. From humble beginnings to global recognition, the Amul story is a testament to the power of collaboration, innovation, and social impact in business."

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Chapters
00:00 Farmer Hardships
00:35 The OG brand enters US
02:26 Beyond 7 decades
04:45 Birth Of Amul
06:10 The Hero enters
07:43 Amul vs Nestle
11:11 Birth of Amul Girl
12:19 White Revolution
14:37 True Inspiration