This Marketing Module Changed How I See Consumer Experience

Описание к видео This Marketing Module Changed How I See Consumer Experience

MSc Marketing student, Roselyn, has always been interested in consumer psychology, so she chose an optional module 'Consumer Experience'. In the module, she was tasked with creating and exhibiting an artwork. Roselyn shares her story and why her perspective on consumer experience changed.

The video features an interview with Senior Lecturer Leighanne Higgins.

About MSc Marketing at Lancaster University: https://www.lancaster.ac.uk/study/pos...

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