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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. It is the best-selling energy drink in the world, with 7.9 billion cans sold in a year .

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink, Krating Daeng, which was introduced in 1976 in Thailand by Chaleo Yoovidhya. He modified the ingredients to suit the tastes of Westerners, and in partnership with Chaleo, founded Red Bull GmbH in 1984 in Fuschl am See, Austria. In Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. Yoovidhya's heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets.

Red Bull is sold in a tall and slim blue-silver can.Originally available only in a single nondescript flavor and regular or sugar-free formulas, a line of "color editions" with artificial fruit flavors were added in 2013.The company's English slogan is "Red Bull gives you wings". Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project.

Its marketing also includes multiple sports team ownerships (Formula One teams Red Bull Racing and Scuderia AlphaTauri, football clubs RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Bragantino and New York Red Bulls), celebrity endorsements; and music, through its Red Bull Records label