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In this video:
Discover how McDonald’s took a leap into the gaming metaverse with the #ThisIsMcDonalds Campaign. This innovative campaign invited players to hunt for holographic replicas of McDonald’s menu items, combining gaming, technology, and branding in a unique way.
Learn how McDonald’s embraced the virtual world to engage with its audience.
Witness the excitement and buzz it created among players globally.
This campaign is a testament to how brands can seamlessly integrate into emerging platforms like the metaverse.
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Key Highlights of the Campaign:
Immersive gaming experience with McDonald’s holographic menu items.
A brilliant blend of gaming and branding in the metaverse.
An inspiring example of how brands leverage virtual spaces to engage users.
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