Boost your conversion rate with brain-centered design - Marks Conversion Insights

Описание к видео Boost your conversion rate with brain-centered design - Marks Conversion Insights

Mark Hall describes how to create a do brain-centered design.

We've moved from user-centered to brain-centered design, from 'can do' (usability) to 'will do' (persuasive design).

Based on recent behavioral economics research, we know that 95% of our decisions are based on subconscious emotions, and only 5% based on rational thought. That is, 'system 1' emotions predominate over 'system 2' thoughts.

Learn more at MarksConversionInsights.com

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