🚀 From a Small Kolkata Room to a ₹529 Crore Skincare Empire!
This is the thrilling journey of Dot & Key, India’s fastest-growing skincare brand founded by Anisha Agarwal Saraf and Suyash Saraf. 💡
In this suspenseful business story, we uncover:
✅ How Dot & Key started with just ₹1 Cr savings — no investors, no VC funding!
✅ The secret formula behind their innovative products 🧴
✅ How they built trust in India’s crowded skincare market
✅ The 10X growth during the COVID-19 pandemic 📈
✅ Why Nykaa invested ₹44.5 Cr for a 51% stake in 2021
✅ How Dot & Key reached ₹529 Cr Net Sales in FY25 🏆
✅ Powerful marketing strategies — influencers, pastel packaging, and Gen-Z connect
✅ Future plans — global expansion and personalized skincare products 🌍
🔥 Why You Should Watch This Video
This isn’t just a skincare brand story — it’s an entrepreneurial masterclass!
From bootstrapping to scaling, from failures to massive wins, Dot & Key’s journey is packed with inspiration, business strategies, and startup lessons.
If you’re an entrepreneur, content creator, or marketing enthusiast, this video will give you real-world insights into:
Direct-to-Consumer (D2C) growth strategies
Product innovation & R&D in India
Influencer-driven marketing
Omnichannel retail dominance
Building Gen-Z-focused brands
📌 Timeline of Dot & Key’s Success Story⏳ 2018 → Dot & Key founded in Kolkata
🔬 In-house R&D lab for premium quality formulations
🧴 Launched unique products — swim sprays, serums, tinted sunscreens
🌐 Adopted Direct-to-Consumer model via dotandkey.com
⚡ 2020 Pandemic → 10X growth in just 6 months
🤝 2021 → Nykaa acquires 51% stake for ₹44.5 Cr
🛍️ Expanded to 237 Nykaa stores + 20,000+ retail outlets
📈 2024 → Nykaa’s stake increases to 90%
🏆 FY25 → Dot & Key hits ₹529 Cr Net Sales
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🔥 Call to Action
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