AI Strategy 101: Everything You Need to Know About AI + Data + CRM | Salesforce Explained

This episode of Salesforce Explained is all about AI strategy. Watch tech influencer Brian Tong as he highlights how AI + Data + CRM = more sales and happier customers. He’ll explain how trusted AI can help you connect with your customers in a whole new way, why you need an AI strategy for your business, and how to develop one. Want to learn how our internal teams across Sales, Service and Marketing use AI to increase efficiency and productivity? Check out: https://sforce.co/3rlFS1y

Watch how Service Cloud scale’s customer service with Data + AI + CRM: https://www.salesforce.com/products/s...

00:00 - Intro
00:41 - Why you need an AI strategy
00:57 - Why trusted AI matters
01:34 - AI + Data + CRM = customer magic
01:51 - Benefit #1: Generate value with CRM
03:06 - Benefit #2: Improve decisions with data
04:24 - Benefit #3: Work smarter & faster with AI

#Salesforce #AI #Data #CRM

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Salesforce is the customer company, helping businesses of every size and industry put the customer at the center since 1999. Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform. Guided by core values and driven by a global community of Trailblazers transforming careers, companies and communities, Salesforce is more than a business — it’s a platform for change. Learn more at www.salesforce.com.