Perplexity just launched the Search API, and in this YouTube Short I explain the 4 powerful ways you can use it in marketing automations. The Perplexity Search API is different from the old API because it gives developers and marketers real control over outputs, instead of just an answer, you can now retrieve, filter, and structure data exactly how you need it.
Here are the 4 ways the new Perplexity Search API works for marketing:
1. Pure Retrieval – fetch raw snippets and sources you can plug into RAG chatbots, SEO blog writers, or competitor trackers.
2. Grounded Chat – fast summaries with sources, similar to the old node but optimized for modern workflows.
3. Filtered Sources – restrict results by domain and recency, like monitoring hubspot.com updates in the past month.
4. Structured Outputs – enforce a JSON schema (fields like tool_name, purpose, company) so your results flow straight into Sheets, dashboards, or CRM systems.
This is a big deal for marketers building AI workflows in n8n because you can now move beyond summaries and actually design reliable automations: daily news briefs, funding trackers, brand monitoring systems, SEO content research, and more.
Hi, I’m Sudhansh Jadon, a digital marketing strategist and entrepreneur with 16+ years of experience helping startups and businesses scale using AI, growth marketing, and digital strategy. I create content to help marketers go beyond prompts and build real AI-powered marketing systems.
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Keywords you can use to find this video:
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Topics covered in the video:
Perplexity Search API explained, difference between Perplexity old API and new Search API, using Perplexity for RAG chatbots, how to build structured outputs with Perplexity, filtered domain search for marketing, JSON schema outputs in n8n, AI marketing workflows, brand tracking with AI, funding tracker automation, competitor research automation, digital marketing with AI, marketing automation tools 2025
#PerplexityAI #SearchAPI #n8n #AIforMarketers #MarketingAutomation #AgenticAI #DigitalMarketing #GrowthMarketing
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