Скачать или смотреть How SEO Works In A Post-AI World (And Why Most Companies Are Already Behind)

SEO isn’t dead, but the way most companies are doing SEO today is.

Search is changing fast because of AI. The kind of content that’s easy to produce and easy to replicate is slowly disappearing, because it gives Google and modern AI-driven search systems no real reason to trust it.

What matters now is no longer pages or chasing keywords. It’s who you are, what you’re known for, and who is willing to vouch for you. The shift is from volume and tactics to trust and authority, which is why links matter more than ever, not as a trick, but as citations and proof. And most companies are still doing SEO in 2026 like none of this is happening.

In this video, I talk about:
• Why surface-level content is collapsing
• Why producing more content is a losing game
• Why trust and distribution now sit at the center of SEO
• How we think about SEO as authority building
• And how this plays out in the real world