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What is White Balance? - White Balance Photography by B&C Camera

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Although our cameras are mighty, there are times when light won't portray the colors we see correctly, primarily white. Fluorescent light, the shade, and even incandescent lights can make white look blue, yellow, or just downright funky. But, how do you fix this? The answer is in your camera's white balance setting. So, what is white balance?

Let me start by explaining the white balance camera setting.
Your white balance photography setting will determine how cool or warm the colors develop in your scene. When your whites look like different colors because of the source of light, it is called a color cast.


• Whites turn into yellows/oranges/reds in warmer colors and scenes like a sunny day.

• Whites turn into blues when the colors are cool-colored scenes like a cloudy day.

Many cameras will allow you to pick the actual color temperature you want to use from the Kelvin scale. If your camera is capable of this, you will have precise control of how your whites will look.


Hopefully, this video helped you fully grasp white balance settings and how it works in photography. If you want to learn even more about your camera's capabilities, check out our related articles on settings and guides.