Скачать или смотреть Transform Your Marketing-to-Sales Handoff with AI

Marketing touches prospects seven different times digitally, but sales reps dig through activity feeds to understand context. Em Wingrove and Noah Berk demonstrate how AI eliminates this friction and creates better outcomes.

AI-powered briefs synthesize call transcripts, deal notes, contact roles, and engagement data into actionable summaries—without cluttering your CRM with raw transcript data. Add enriched contact data, draft personalized outreach, and route leads to reps with the best close rates based on source attribution.

Aptitude 8 built their AI attribution workflow in half a day using workflow extensions—no coding required. The system analyzes originating source, converting source, and self-reported attribution to qualify faster and optimize rep assignment. This is AI making teams operate better.

Learn more at https://aptitude8.com

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