Скачать или смотреть Managing Internal & External Channel Marketing Conflict

In today's Marketing Minute, Jay Sung covers how to manage internal or external channel conflict when accelerating digital DTC opportunities.

Customizing your approach to each channel is essential to managing channel conflict — and you can learn more about how to do so in this video.

What are your strategies for managing internal and external channel conflict in DTC marketing?

About Jay Sung:

Jay Sung is instrumental in guiding businesses with consumer acquisition strategies and internal processes necessary to take them to the next level of performance – from startups to Fortune 500 organizations. Previously, Mr. Sung served as Chief Marketing Officer for Guthy-Renker, a $1.3 billion industry leader in the direct-to-consumer health and beauty market. At Guthy-Renker, he managed a $350 million marketing budget across offline and online channels. He successfully launched many new digital marketing campaigns using emerging social media such as Facebook, YouTube, and Hulu to complement longstanding television-centric marketing channels. He is best known for developing consumer acquisition and marketing strategies for leading brands such as Meaningful Beauty® with Cindy Crawford, Wen® Haircare by Chaz Dean, IT Cosmetics™, and many others.

His goal is to connect and continue learning about interesting, growing businesses, whether established or late-stage growth companies, in need of a marketing transformation.