Скачать или смотреть News Take Episode 109: The State of Local Advertising and News

Guests: Gordon Borrell, Borrell Associates


In an environment with ever-increasing advertising options, what do local advertisers want today? As everything becomes more digital, what changes are happening across media, and what are the opportunities for local news publishers to stand out? What do marketers uniquely value about local news media and how can publishers capitalize on that?


News/Media Alliance President & CEO David Chavern dives into these questions and more in this episode of News Take with Gordon Borrell, founder of advertising tracking firm, Borrell Associates. In this candid conversation, Borrell shares his insights on the evolving world of local advertising and what advertisers are looking for specifically from local news publishers, as well as how publishers can be more valuable by serving as advisors to advertisers how to tell their story.