Скачать или смотреть How to get more women to listen to your podcast - Insights from the Women's Audio Report | S3 98

It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.

If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.

The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact.

But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women.

🔖For the full show notes and details on how to work with me, please visit:
https://www.thepodcastspace.com/podca...

⏱️ Timestamps:
00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever
01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity
04:35 – Audio vs. Video Podcasting: What the Data Really Says
06:30 – Who Is the Female Podcast Listener in 2025?
08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges
11:00 – What Genres Are Women Really Listening To?
14:05 – Social Media and Discovery: How Women Find New Podcasts Now
17:10 – Representation Matters: Why Female Hosts Connect More Deeply
21:25 – How Listeners Take Action: From Follows to Subscriptions
25:40 – What You Should Do With This Data
27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool
30:20 – Monetization Insights: How Female Listeners Support Creators
33:45 – Final Thoughts

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