Скачать или смотреть German Company Turns Louvre Heist into a Viral Marketing Win: 'Quiet as a Whisper'

Discover how a family-run German firm, Böcker, turned an unexpected involvement in the Louvre museum heist into a viral marketing campaign. After their furniture lift was used in the daring robbery, the company launched a witty ad campaign with the tagline 'When you need to move fast.' Learn how they leveraged the situation to gain over 1.7 million views on social media and explore the fine line between humor and sensitivity in marketing. Is this a genius PR move or a tasteless joke? Watch to find out more about this unique story and the company's innovative approach to turning a crisis into an opportunity.
Keywords: Louvre heist, Böcker, furniture lift, viral marketing, PR campaign, German company, museum robbery, innovative advertising, social media strategy, marketing humor