Скачать или смотреть Why Most Landlords Get Office Tenant Experience Completely Wrong w/ Jonathan Kaufman Iger

Sage Realty is redefining what it means to be a commercial landlord in New York City.

Jonathan Kaufman Iger, CEO of Sage Realty Corporation, joins No Cap for one of our most in-depth episodes, sharing how a 100-year-old family legacy evolved into a forward-thinking brand built around service, hospitality, and workplace experience.

He breaks down why the amenity race has missed the mark, how Sage built workplace and lifestyle services for both tenants and their employees, and what it really takes to create consistency across a portfolio. From redlining leases at 13 to leading a portfolio reset across two continents, Jonathan shares a masterclass in long-term thinking and modern execution.

In this episode, we cover:
– How Sage is building a brand around tenant experience
– Why office landlords are misunderstanding hospitality
– The operational model behind Sage’s membership platform
– Lessons from selling off UK assets and doubling down on NYC

CHAPTERS

00:00 – Cold Open and NYC Cred
03:14 – Sage’s Real Estate Legacy and Family History
10:59 – The Door Was Closed: Why Jonathan Took the Long Road
20:59 – Building UrbanGrad and the Facebook Ads Hack
28:27 – The Walk That Changed Everything
35:10 – Consolidating the UK Portfolio and Refocusing on Office
43:19 – The WeWork Wake-Up Call and Sage’s Brand Bet
50:18 – How Sage Is Building the First Real CRE Brand
58:02 – Workplace and Lifestyle Services for Tenants
1:07:05 – Surprise and Delight: What Hospitality Means at Sage

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About No Cap Podcast

No Cap by CRE Daily offers an unfiltered look into commercial real estate's biggest trends and the financial dynamics shaping the industry. Co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential figures in real estate.

About CRE Daily

CRE Daily empowers professionals with the knowledge they need to make smarter business decisions. Our flagship newsletter, read by over 65,000 investors, developers, brokers, and industry leaders, delivers concise, need-to-know trends, making us one of the fastest-growing media brands in commercial real estate.

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