Panahon na ng Pagbabago - Bagong Pilipinas Hymn and Theme Song

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Bagong Pilipinas (transl. New Philippines) is the campaign rally of the presidency and administration of Bongbong Marcos, which focuses on an all-inclusive plan for economic and social transformation. After the issuance of Executive Order No. 14 (s. 2023) and the classification of the Pambansang Pabahay Para sa Pilipino as a national program, Memorandum Circular No. 24 was signed, establishing the Bagong Pilipinas as the administration's brand of governance and leadership. The name is derived from a campaign jingle used during Marcos's 2022 presidential campaign.

On June 4, 2024, Lucas Bersamin signed Memorandum Circular 52, which directed government agencies and schools to include the recitation of ‘Bagong Pilipinas’ hymn and 'Panata sa Bagong Pilipinas' pledge in weekly flag ceremonies as required by Section 18 of Republic Act 8491 or the "Flag and Heraldic Code of the Philippines". “Panahon na ng Pagbabago” is a tagalog patriotic song and anthem on nationalism, bearing resemblance with Bagong Pagsilang. The circular further directed the Presidential Communications Group to implement the circular. Earlier, on July 2023, Marcos Jr. also ordered government agencies to include "Bagong Pilipinas" slogan in their programs and projects.

“To further instill the principles of the Bagong Pilipinas brand of governance and leadership among Filipinos, all national government agencies and instrumentalities, including GOCCs and educational institutions, such as SUCs (state universities and colleges), are hereby directed, and LGUs are hereby encouraged, to integrate the recital of the Bagong Pilipinas Hymn and Pledge in the conduct of weekly flag ceremonies, subject to existing laws, rules and regulations,” the circular reads.

Heads of all national government agencies and instrumentalities were tasked to ensure that the Bagong Pilipinas hymn and pledge will be properly disseminated within all national government agencies and educational institutions.

The Presidential Communications Office is likewise directed to implement effective measures to communicate and disseminate the hymn and pledge to all government offices and the public.

Republic Act No. 8491 or the “Flag and Heraldic Code of the Philippines” states that all government offices, including local government units, shall conduct a flag raising ceremony every Monday morning and flag lowering ceremony every Friday afternoon.

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