Скачать или смотреть Membership - Value and Retention in and beyond a lockdown era

How have organisations in the Arts and Culture sector and beyond navigated the challenges that lockdowns have posed to their membership offerings? How have they created value for their members during this time and what lessons have been learnt and opportunities seen for future engagement with prospective members?

Senior Consultant at Prospectus, Matt Till, talks to Claire Byfield, Membership Engagement Manager at the British Museum, and Eve Vines, Memberships and Appeals Manager at the City of Birmingham Symphony Orchestra, about the above, with some incredible insights into their readjustments and resilience throughout the worst of the pandemic, as well as the real opportunities that are there now to reach new audiences and diversify their membership offerings.