Скачать или смотреть From Bugsy to Big Data: How Analytics is Transforming Las Vegas

Casino operators are heavily dependent on big data, and the industry has begun to adopt predictive analytics and advanced modeling techniques to optimize everything from customer experience to the layout of the casino floor. In this session, you will learn how modern resort casinos are using advanced visualizations and data warehousing to get a 360 view of their whales, staff and everyday customers. The session will cover topics including gaming forensics, slot merchandising and mobile BI, Vegas-style, exploring how these mega-resorts use big data and Tableau in the same way as mega-retailers, manufacturing, and other industries. Along the way, this session will debug some Vegas myths and show you how the numbers are really done in Sin City.