Café Coffee Day, also known as CCD, was once India’s largest coffee chain, with more outlets than Starbucks in the country. Founded by V.G. Siddhartha, CCD not only changed how Indians consumed coffee but also created a cultural revolution for young people, students, and professionals.
But behind the success story was a man who carried immense financial pressure and business challenges. Despite creating 30,000 direct jobs and another 20,000 jobs in technology ventures, V.G. Siddhartha struggled with debt, investor demands, and regulatory pressures.
In 2019, he left behind a heartfelt letter, apologizing to his employees, partners, and family for not being able to live up to expectations. His story is a reminder of the thin line between success and struggle in the world of entrepreneurship.
This video takes you through the rise of Café Coffee Day, the vision of its founder, the struggles he faced, and the lessons every entrepreneur can learn from this emotional business journey.
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