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Dr Prashanth Kanakamedala: The Empathy Team of a 2 Million Practice

What does it really take to build a £2 million dental practice whilst maintaining genuine patient care? In this episode of the Grow Patiently Podcast, Hugo Trace sits down with Dr Prashanth Kanakamedala, a seasoned dentist with 27 years of experience who's built a thriving practice by prioritising long-term relationships over short-term cosmetic gains.

Dr Kanakamedala brings a refreshingly honest perspective on practice ownership, challenging the Instagram-driven culture of quick smile makeovers and veneer-heavy treatments. He's built his success on the foundation of routine care, patient loyalty, and sustainable treatment planning that serves patients for decades, not just years.

Together, Hugo and Dr Kanakamedala explore on the Grow Patiently Podcast the realities of practice ownership that dental school never teaches - from cash flow management to staff leadership, from business fundamentals to surviving the emotional rollercoaster of running a healthcare business. Dr Kanakamedala shares candid insights about the journey from associate to principal, revealing both the challenges and rewards of building something lasting.

In this episode, you'll learn:

Why long-term patient relationships outperform short-term cosmetic treatments for practice growth
The business skills dental school doesn't teach (and how to survive without them)
How to manage the multiple roles of practice ownership - from CEO to "Chief Toilet Officer"
Building and maintaining team culture that delivers consistent patient experiences
The importance of financial reserves and planning for unexpected challenges
How to present yourself authentically on social media without following every trend
Why empathy and sincerity beat marketing spend when it comes to patient acquisition

Whether you're an associate dreaming of practice ownership, a new principal learning the ropes, or an established practice owner looking for perspective on sustainable growth, this conversation offers hard-won wisdom about building a practice that serves both patients and practitioners.

Dr Prashanth Kanakamedala didn't just run a successful practice. He proved that putting patients first and building genuine relationships is still the most profitable path in dentistry.

Resources:
  / prashanthkanakamedala  

https://hugotrace.com
https://growpatiently.com
  / hugo-trace  
   / @hugotrace