Скачать или смотреть Digital Marketing Free Course In Urdu-English Lecture 3: Introduction of Social Media platforms

Digital Marketing Free Course In Urdu \English Lecture 3 || Introduction of Social Media platforms-

Join us on RSWS Official as we dive into the world of digital marketing! In this comprehensive guide, we'll cover everything from the basics of digital marketing to the latest trends and career opportunities.

#DigitalMarketing #SEO #SEM #ContentMarketing #SocialMediaMarketing #EmailMarketing #AffiliateMarketing #MobileMarketing #WebAnalytics #DigitalMarketingStrategy #RSWSOfficial

We will discuss in our complete Course Introduction to Digital Marketing
Key Points:
● Definition: Marketing using digital channels to promote products/services.
● Importance: Reach a global audience, measurable results, cost-effective.
● Traditional vs. Digital Marketing.
● Real-world applications: e-commerce, local businesses, influencers.
Components of Digital Marketing
Key Points:
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Content Marketing
4. Social Media Marketing (SMM)
5. Email Marketing
6. Affiliate Marketing
7. Mobile Marketing
8. Web Analytics
Search Engine Optimization (SEO)
Key Points:
● Purpose: Improve website visibility in search engines.
● Types of SEO: On-Page SEO: Keywords, meta tags, content quality.
Off-Page SEO: Backlinks, social sharing.
Technical SEO: Site speed, mobile-friendliness.
● Tools: Google Search Console, Yoast SEO, Ahrefs.
Search Engine Marketing (SEM)
Key Points:
● Paid advertisements on search engines (Google Ads).
● Components:
PPC (Pay Per Click)
CPC (Cost Per Click)
Ad Rank
● Benefits: Instant visibility, targeted traffic.
Content Marketing
Key Points: you
● Creating valuable, relevant content to attract and retain an audience.=
● Types: Blogs, videos, infographics, podcasts, ebooks.
● Strategy: Content planning, SEO optimization, distribution.
● Tools: Canva, Grammarly, HubSpot.
Social Media Marketing (SMM)
Key Points:● Promoting products/services on platforms like Facebook, Instagram, LinkedIn.
● Paid vs Organic content.
● Engagement: Likes, shares, comments.
● Tools
● : Buffer, Hootsuite, Meta Business Suite.
Email Marketing
Key Points:
● Sending promotional messages to a list of subscribers.
● Types: Newsletters, product updates, offers.
● Best Practices:
Personalization
Clear CTAs (Call-To-Action)
Avoiding spam triggers
● Tools: Mailchimp, SendinBlue.
Affiliate Marketing
Key Points:

● Key players: Merchant, Affiliate, Customer.
● Popular platforms: Amazon Associates, ClickBank.
● Advantages: Low investment, passive income. Mobile Marketing
Key Points:
● Reaching users through smartphones and tablets.
● Types: SMS, app-based marketing, push notifications.
● Mobile optimization: Responsive design, fast loading.
Web Analytics
Key Points:
● Measuring and analyzing website data.
● Why it's important: Understand audience behavior, improve strategies.
● Key metrics: Bounce rate, session duration, traffic sources.
● Tools: Google Analytics, Hotjar.
Digital Marketing Strategy Planning
Key Points:
● Step-by-step:
1. Set goals (SMART)
2. Identify audience
3. Choose digital channels
4. Create content
5. Analyze and improve
● Example: Campaign for a new product launch. Trends in Digital Marketing (2025)
Key Points:
● AI & Chatbots
● Voice Search Optimization
● Short Video Content (Reels, Shorts)
● Influencer Marketing
● Personalization & Automation
Learn about SEO, SEM, content marketing, social media marketing, email marketing, affiliate marketing, mobile marketing, and web analytics. Whether you're a beginner or an expert, this video is perfect for anyone looking to boost their digital marketing skills. Subscribe to our channel RSWS Official ®️ for more informative content and hit the notification bell to stay updated!

Career Opportunities in Digital Marketing
Key Points:
#Digital_Marketing
What is Digital Marketing?
Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc.
"digital marketing",
"SEO",
"SEM",
content marketing,
social media marketing",
email marketing",
affiliate marketing",
mobile marketing",
web analytics",
digital marketing strategy
career opportunities in digital marketing digital marketing trends 2025
"RSWS Official
● SEO Specialist
● Social Media Manager
● Digital Marketing Analyst
● Content Creator/Manager
● PPC Expert
● Email Marketing Specialist
● Freelancing & Entrepreneurship7
Tools for Digital Marketing
Free & Paid Tools:
● Google Analytics

Trainer : Miss Amna Touqeer

Regards: Sidra Kalsoom
Social Media Director RSWS