Скачать или смотреть OCR Digital Media Unit 2 LO2 - Target Audience Factors

Cambridge Technicals Level 3 - Digital Media: Target Audience Factors

Today we're going to look at target audience factors.
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Welsh Mocha
CLIENT
Welsh Mocha is a new coffee shop chain that is opening in five cities in South Wales. Welsh Mocha is looking for the services of a graphic designer to create a funky and fresh new look so that it can rise above its competitors in the local area. Welsh Mocha is aware that they are entering a very competitive market and that getting the brand look right is vitally important.
AUDIENCE
Welsh Mocha's targeted audience will be both males and females, aged from late teens to those in their 40s. A high disposable income, an interest in relaxing with friends, or reading whilst drinking coffee or other refreshments.
PRODUCT 1 - GRAPHIC IMAGE FOR NEW LINE OFT-SHIRTS & CORPORATE IDENTITY/LOGO
The client requires a graphic image for a line of T-shirts. The T-shirt will be worn by all the staff in the coffee shop; it will be used as a company uniform. The need for a corporate identity is also required to help brand and promote the new stores.
PURPOSE
The purpose of the visual communications is to capture the attention of, promote and inform potential customers of the new coffee chain - Welsh Mocha. A contemporary look will help to create a colourful, positive and upbeat chain that makes its clients feel relaxed.
CONTEXT
The new line of T-shirts will be issued to all employees and given as freebies in the hope it will create greater exposure within the local area. The corporate identity/logo will be applied to all business cards and displays before the opening of the shops.
CONSIDERATIONS
1) T-shirt colour is to be black and the design work bright, colourful, clean and simple.
2) The idea of relaxation as a focus is also to be incorporated.
3) The company logo is to be designed using two colours.
4) The logo must be incorporated into the graphic for the T-shirt.
5) The company would like the logo to reflect their view that the environment needs to be protected.
6) The design work is to be completed within the designated time frame - two weeks for initial design.
METHODS OF CREATION
Photography Computer Printing
POSSIBLE PRESENTATION FORMAT
The possible presentation format:
1) Printed T-shirt design
2) Concept board displaying the corporate identity
3) Computer-generated image of T-shirt design