Скачать или смотреть Amazon Brand Metrics Funnel Stages - Step by Step Explanation

Amazon Brand Metrics Funnel Stages - Step by Step Explanation - Learn how to leverage this powerful tool within Campaign Manager to analyze your performance, understand your audience, and make data-driven decisions.

In this video, we'll explore the Brand Metrics page, a goldmine of information that allows you to compare your brand's performance against your market and category. By the end, you'll have a clear understanding of how to track your progress from awareness to consideration to purchase stages, giving you invaluable insights into your Amazon selling strategy.

Key Topics Covered:
1. Accessing Brand Metrics in Campaign Manager
2. Selecting the right category for accurate comparisons
3. Navigating the awareness, consideration, and purchase stages
4. Interpreting graphs and data for actionable insights
5. Understanding shopper counts and percentage changes
6. Comparing your performance to category median and top performers
7. Analyzing week-over-week and month-over-month trends
8. Identifying opportunities for audience targeting and remarketing
9. Considering context when evaluating performance metrics

Why Brand Metrics Matter:
Track your brand's growth in awareness, consideration, and purchases
Benchmark your performance against category averages and top performers
Identify areas for improvement in your marketing funnel
Discover untapped audience segments for targeted campaigns
Make informed decisions about product positioning and pricing

Expert Tips:
Regularly check Brand Metrics weekly or monthly for up-to-date insights
Use the "Change Category" feature to ensure you're comparing apples to apples
Pay attention to the context of your product's price point within the category
Leverage Amazon Marketing Cloud to create custom audiences based on brand metrics data
Consider both shopper count and percentage change for a comprehensive view

Throughout the video, we'll walk you through real examples, demonstrating how to interpret the data and extract meaningful insights. You'll learn how to spot trends, identify opportunities, and make strategic decisions to improve your Amazon selling performance.

Whether you're a seasoned seller or just starting out, understanding Brand Metrics is crucial for optimizing your Amazon business. By the end of this video, you'll have the knowledge and tools to analyze your brand's performance like a pro, setting you up for success in the competitive Amazon marketplace.

Don't miss out on this essential guide to Amazon Brand Metrics. Watch now to unlock the secrets of top-performing sellers and take your Amazon business to new heights!

Stay tuned for our upcoming video on Detail Metrics, where we'll dive even deeper into conversion rates and category comparisons. Subscribe to our channel and hit the notification bell to be the first to know when it's released!

Timestamps:
00:00 - Introduction to Brand Metrics
00:40 - Accessing Brand Metrics in Campaign Manager
00:51 - Selecting the right category
01:21 - Navigating date ranges and graphs
02:19 - Understanding the awareness stage
03:56 - Exploring the consideration stage
05:41 - Analyzing shopper counts and changes
07:21 - Interpreting value generated metrics
08:12 - Comparing performance to category averages
09:36 - Diving into the purchase stage
10:41 - Evaluating your position in the category
11:13 - Preview of upcoming Detail Metrics video
12:13 - Viewing month-over-month comparisons
13:11 - Conclusion and next steps


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