Krept : Building a Multimillion Pound Business, The Mistakes And The Lessons Learned.

In the first of the 3-part 'Money Ladder' series, Author and Private Banker Franklin Asante aka Urban Financier sits down down for a conversation with his friend Krept, to talk about his journey to success. The Money Ladder is Franklin's new book, which gives readers a guide on how to make and grow your wealth, with practical steps towards achieving your financial goals.

Krept, a British rapper, broadcaster, and entrepreneur, is known for his groundbreaking music career and advocacy for creative entrepreneurship and social mobility. With his musical partner Konan, Krept has achieved remarkable success. In 2013, their mixtape Young Kingz reached the top 20 of the Official UK album charts, setting a world record for the Highest-Charting UK album by an Unsigned Act. Their debut album, The Long Way Home, became the highest charting British Rap album in UK chart history in 2015, debuting at no. 2. Additionally, Krept launched a groundbreaking baby skincare range, Nala’s Baby, inspired by his daughter’s struggles with eczema. The range is now stocked in over 2000 retailers nationwide including, Boots, Ocado, Tesco & Morrisons.

Buy 'The Money Ladder' Book: https://brnw.ch/TheMoneyLadderAMZ
Franklin Asante IG: https://www.instagram.com/urbanfinanc...

Krept IG = https://www.instagram.com/kreptplaydi...
Nala's Baby website: https://nalasbaby.com/

Chapters:
0:00 Intro
01:59 Being detail conscious
04:25 The playground entrepreneur
07:54 Taking a long term view
10:18 Manifesting & rewarding good behaviour
10:58 First paying Job
13:26 Views on Education
19:00 What he looks for when hiring people
20:08 How he measures success
21:20 Creating passive income
25:13 Why rappers buy jewellery
28:19 First big purchase when he made money
30:00 Maintaining the life you build
31:38 Proudest moment in music career
37:18 The experience of his first business
38:50 Terrible mistakes in business
45:33 Knowing your limits
49:50 Planning for Nala’s Baby
57:36 Raising investment for Nala’s baby
1:02:45 Mitigating risk for investors with EIS
1:09:25 Acknowledging when you’re out of your depth
1:10:28 Strategic investors
1:24:36 Finally being able to sleep at night
1:29:00 Vision for the future

Production team:
Producer: Rashid Kasirye
Director: Kevin Hudson
Cam Op: Jack Stangaard
Cam Op: Tekko
Lighting: London Lighting
Production: The Motionists