Скачать или смотреть Discover Cars - The Easier Way To Get Around

Discover Cars came to Feel Right Inc. seeking concepts to write & produce multiple commercials for a YouTube Ad campaign targeting summer travelers.

This is fast, funny, and absurd written ad poking fun at the rental car industry. We wanted to play up the common struggles of last minute rental car choices, while ultimately tying in a strong brand message at the end.

With the growing number of car rental companies entering the game, we wrote concepts with the intention of branding Discover Cars as the choice recognizable beyond its name.

The goal was to build an ad campaign that's recognizable as the Geico Gecko, or the All State Mayhem Man, or even Sam Jack as the voice of Capital One.

We want every conversation about car rentals to include:
"OH! What's that company with the ______ Ads."

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