Скачать или смотреть How I Made A 1,000 Crore Company From Selling Fans | ft Arindam, Atomberg

Join GrowthX: https://growthx.cc/explore-gx-ic

On this episode of GrowthX Inner Circle, we sit down with Arindam Paul, Chief Business Officer and founding member of Atomberg. Known for his sharp insights into India’s consumer space and as the author of Zero to Scale, Arindam shares the story of how Atomberg disrupted a decades-old, boring industry by building a strong wedge, finding product–market fit slowly, and ultimately scaling into a consumer brand worth thousands of crores. This conversation is packed with lessons for anyone aspiring to build in India’s consumer space.

Get Arindam's book - Zero to Scale:
https://growthx.cc/3qtst5

Follow Arindam:
  / paularindam  

Follow Abhishek:
  / abhishpatil  

Chapters:
0:00 - Intro
1:08 - Arindam’s Personal Life
3:36 - Quitting Job to Join Atomberg
5:21 - Manoj and Shibam’s Pitch To Join Atomberg
10:05 - BLDC Motor vs. A Normal Motor?
12:35 - Why Use BLDC Motors In Fans?
14:52 - First Signal For Demand For BLDC Fans?
18:42 - Selling to B2B Customers
21:13 - Fundraising Struggles From 2016-2019?
25:46 - Deciding on Pricing
28:09 - Why Shift From Offline to Amazon and Flipkart in 2016?
32:24 - How Did Atomberg Build Trust?
38:57 - Reaching 100 crores Run Rate
44:24 - Advice for 20-year-old Hardware Founders
47:06 - Interesting Categories as per Arindam
49:47 - Scaling Offline Distribution
1:03:07 - How To Get Customers Today?
1:05:00 - How To Launch On Amazon?
1:06:10 - Competing with Legacy Brands That Launched BLDC fans
1:08:57 - Speed in Hardware Innovation vs. Software?
1:11:31 - How Did They Come Up With Atomberg Remote?
1:14:24 - Allocation of Budget
1:18:11 - Lessons for Founders in Consumer Brands
1:23:01 - Designing Atomberg's Marketing Messasing
1:27:56 - Expanding to Categories Beyond Fans?
1:32:52 - Arindam’s Book Zero to Scale
1:35:40 - Rapid Fire Round

GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth.

GrowthX members get access to :
💎 4,000+ member online private community
💎 In-person monthly events across India
💎 $100K worth credits from top brands
💎 All self-paced learning programs
💎 Live weekly learning with CXOs
💎 Career Hub for interviews
💎 Access for 12 months

Follow GrowthX :
👉 Subscribe and turn on notifications 🔔 so you don’t miss any videos
👉 Follow us on LinkedIn:   / growthxclub  
👉 Follow us on Instagram:   / growthx.club  
👉 Follow us on Twitter:   / growthx_club