IH Transtar II COE Poole Truck Line by Diecast Promotions

Walter Poole started a legacy with Poole Truck Line and Diecast Promotions paid tribute to this fallen flag with an International Transtar II COE with vintage dry van trailer made exclusively for Schneider employees.
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Toy Talk with Logan Skeele
P.O. Box 508
Georgetown, KY 40324

Poole Truck Lines had a good long run in trucking starting after World War II. It also followed a pattern that so many other companies in the trucking world did in the era of heavy regulations.

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Walter Poole left the Merchant Marines at the end of World War II like so many other men. When he returned to his hometown of Castleberry Alabama, he had the intention of starting a transportation company. A common theme for men coming home after the war to build their future and keep their independence.

Starting with one used tractor Poole formed a friendship with an Evergreen Alabama cotton broker by the name of Bob Kendall. One thing led to another and in 1946 Walter formed Poole Truck Line. Back then contracts were “signed” with a simple handshake. Bob Kendall and Walter Poole sealed their contract with a handshake putting Poole in the business of hauling cotton. With this handshake Walter hauled cotton from Evergreen Alabama to Opelika for several years establishing Poole Truck Lines commitment to customer service.

Other demands were on Poole. So, he added another driver and another and another as the trucking business grew. It seems to me that almost all the truck lines that were owned by the originator remained somewhat profitable. Even those that survived deregulation. But once the kids took over or the company was sold to private equity firms down they fell.

For 38 years, Walter Poole ran his company in an efficient and profitable manner with great customer loyalty.

During his run Poole built his truck line from one used tractor to 800 tractors and 1500 trailers with annual revenue of 75 million.

About Logan Skeele the host of Toy Talk:
Logan Skeele is the founder of Advantage Diecast. He works with brands to make physical long lasting products to make a lasting impact on customers. These products are constant reminders to the customer of your brand and of the quality they will put keep in their office and show off to other colleagues, keeping your name and logo in front of them every day.

Contact Logan here to find out how he can help you achieve the same marketing brand loyalty.

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