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We’re delighted to launch an updated selection of Pure Anada foundation shades! Our full coverage foundation options (Smooth & Conceal Liquid and Loose Mineral) have launched as NEW and IMPROVED formulas which include an expanded range of 25 shades, categorized into Neutral (balanced), Warm (yellow/golden) and Cool (pink/rose) undertones.

Smooth & Conceal Liquid Foundation
Our well-loved, full coverage liquid foundation now includes an eco-approved, biodegradable silicone alternative. Pure Anada’s brand philosophy is to avoid silicones in favor of nourishing, botanical oils, butters and waxes.

Traditional cosmetics use none of these beneficial natural ingredients, but instead opt for a silicone base which is essentially like spreading a layer of plastic on your skin! With this new technology, we can now tap into the luxurious feel and enhanced spreadability of silicone, without the negative impact on your skin or the environment.

Loose Mineral Foundation
Where it all started, Pure Anada Loose Mineral Foundation was our flagship product. Founder, Candace Grenier was looking for a full-coverage foundation that felt lightweight on her ultra-sensitive skin. Our loose mineral foundation is a minimalist formula with concentrated pigments to give you the most impactful coverage with the least amount of product.

Our original range of shades were developed (as they were requested) for family and friends - always the best test subjects! However after almost 20 years, we felt the need to fill out our range of shades in a more organized fashion. Otherwise, nothing else has changed about this beloved formula - still the same coverage and texture you have come to adore.