PRPOI : Blurred Lines in PR : Who's pitching ? Who's reporting ? Who's influencing ?

2024 has been the year of chaos in PR.

With the lines between roles blurring faster than a trending reel, is it any wonder that the job descriptions for 2025 read like a bewildering buffet of skill sets? With several stakeholders in the reputation industry taking on multiple mandates and wanting new rules of engagement, the industry as we know it is fast disappearing.

The journalist moonlighting as an influencer, the influencer who is also a journalist, the PR professional doubling as a content creator—oh, and let’s not forget bloggers who’ve also donned the hat of serious reportage. It’s as if the entire ecosystem threw out the rulebook and decided to freestyle. When did this seismic shift happen, and more importantly, where is it leading us?

Geetika Bangia ( Corporate Communication Stryker India ) and Michelle Pereira ( Co-Founder & Director - ElleQuinn Communications) join us today to navigate this tangled web to answer the burning question: Who’s pitching, who’s reporting, and who’s influencing? Let’s dive in and decode the future of the PR workforce together as Tarunjeet Rattan, Founder - PRPOI leads the conversation.

The discussion seeks to bring out the best practices on the platform for the community to create a more seamless, inclusive and practical playbook of what constitutes a 'team' on all sides.

Curators: Tarunjeet Rattan, Sonali Sokhal, Pooja Trehan
Industry Partner: CommsAdda
With Bhaskar Majumdar, Jyotsna Dash Nanda, Mrinall Dey (He/Him)

#PR #publicrelations #prinsight #prworkforce #workforce #trends

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