Скачать или смотреть Why Most Brands Will Die in This Recession (And How Some Will Dominate)

The marketing playbook that built billion-dollar brands is broken.

For decades, brands exploited our anxiety and desire. "Buy now or fall behind." It worked—until consumers woke up. We're not in a normal recession. We're in a trust recession.

In this video, I break down:
→ Why your most loyal customers are your biggest flight risk
→ How Costco added 2 million members during the 2008 crash
→ The JCPenney vs Trader Joe's lesson every business needs to learn
→ Why Airbnb's layoff letter led to a $47 billion IPO
→ What CVS gave up $2 billion to prove
→ The only strategy that works when everything else fails

The brands that win in recession don't sell products. They provide meaning.

What do you believe in? And what are you willing to sacrifice to prove it?

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#branding #recession #marketing #business #strategy #costco #airbnb #traderjoes #cvs #brandstrategy #trust #philosophy #entrepreneurship #economics