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Report Editor's Note,

Thank you so much for accepting the invitation to join the launch of Elevating the Consumer Experience report, which has been a joy putting together alongside the COOi team and our startup partners Brandbook and Neural Sense.
I was inspired to write the report, because I saw a shift in my own consumer mindset, in terms of what I spend my income on and also how I purchase. Personally my wardrobe purchases have shifted from fancy dresses to tracksuits in the last 19 months. I hardly visit grocery stores now, the supermarket delivery apps have been
God sent! When reflecting on my own personal shift, I wondered if we had taken stock, realised the shift and translated this data to our consumer goods and services clients, as they are having to deal with this consumer mindset shift. I wondered how they felt being on the other side ‘receiving end’ and I wondered how we can help them in this transition.
In reading about pandemics, I learnt that they are more to come, which sounds scary to me, so how does one support the consumer goods and services sector in the future? I arrived to the conclusion that we need to help our large corporations become agile, respond as quickly as they can to external conditions. So I believe this is the first of many reports, where we help industry take stock and respond appropriately.
I certainly hope you don’t just file this report, but actually read it and encourage your team to consider these factors when we have another uncomfortable occurrence.
On the last note, I want to also thank you for coming to our new space, we established COOi in March 2019, and with limited resources where I converted my 2-bedroom apartment in Rivonia into partly studio and partly home, talk about one’s privacy absolutely violated! Meaning I couldn’t decide to just sleep in cause I had the team come into work Monday to Friday, I hosted so many clients from Ab Inbev to Old Mutual in ‘my apartment’ and I am forever grateful for their patience and belief in me and the COOi team. So I cannot wait to welcome you into our new space!
Again, thanks a million for believing in this youth organisation, you just coming means the world to us! We love you already!

Sandiso Sibisi