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Operationalizing AI: Best Practices and Real-Life Success Stories

In this session, sponsored by Marketing Frontier.ai, hosts Melissa Reeve and Max Leman dive deep into the intricacies of operationalizing AI in business. Melissa introduces the agenda, which includes an overview of operationalizing AI, Max's story, best practices, and a Q&A. Max, the Chief Experience Officer at GMR Marketing, shares insights from his extensive background in experiential marketing. The discussion covers the challenges and strategies of integrating AI into business processes, the importance of middle management activation, and the concept of an AI knowledge engine. Max highlights GMR's journey from seeking better creative briefs to developing a comprehensive AI strategy and establishing an AI Center of Excellence. Key takeaways include the significance of playfulness in learning, aligning AI initiatives with clear business goals, and building supportive systems around AI tools. The session concludes with a Q&A and invitations to future events on AI-related topics.

00:00 Introduction and Agenda
00:38 Meet Max Leman: Chief Experience Officer
02:19 The Executive Disconnect: Why AI Mandates Fail
06:21 Best Practices for Operationalizing AI
12:17 Max's Journey in Operationalizing AI
22:35 Building the Experience Engine
23:35 Omnicom's AI Ecosystem
25:26 Establishing an AI Strategy
26:53 Fostering a Culture of Play
29:31 Strategic Use of AI
32:56 AI as a Team Sport
36:20 Effective AI Communication
41:41 Upcoming AI Events and Resources