The technological partnership between Samsung and Smartify
has helped RE/MAX Metro, a prominent real estate agency in downtown St. Petersburg, Fla., to transform its office space and elevate its brand with Samsung's dual-sided digital displays and the Smartify Network. This innovation is helping the agency captivate passersby, streamline communication, share agent success and generate ancillary revenue.
In a bustling real estate industry, RE/MAX Metro needed a solution that would make a lasting first impression, convey critical information effectively and bolster the agency’s presence in its local community. Previous static and single-sided displays failed to meet expectations, limiting engagement and flexibility. "Our displays didn’t align with our vision for creating a dynamic, professional storefront," said Marcus Martin, President of Brokerage Services at RE/MAX Metro. "It was time to upgrade to premium, high-grade technology."
RE/MAX Metro turned to Samsung and Smartify for the perfect solution. Smartify provided two 55-inch high-brightness dual-sided Samsung displays, offering the flexibility to show customized content on both sides — one facing pedestrians outside and the other serving internal
communications.
“Our dual-sided display technology helps businesses maximize every opportunity to connect with their audiences,” said Sara Grofcsik, Head of Sales, Display Division, Samsung Electronics America.
“For RE/MAX Metro, this means captivating potential buyers with high-impact visuals — featuring luxury properties, top agents and local advertising — while keeping staff and clients
informed to seamlessly drive both engagement and business growth.”
"When we saw the Samsung and Smartify solution, all the boxes were checked, " explained Martin.
"All the tech was the most modern and up-to-date technology there was, and all the problems we were having on the other displays seemed to be solved."
With Samsung's technology and Smartify Media's content management services, RE/MAX Metro can remain agile in the fast-paced real estate industry, ensuring that every message — whether showcasing a realtor's profile or promoting a special event — is always timely and on
point.
Enhanced Engagement: The displays attract foot traffic with property listings, QR codes and agency highlights, while fostering team culture with internal updates.
Revenue Generation: By hosting national and local advertising, RE/MAX Metro earns ancillary revenue for the real estate office, also convertible into ad credits on Smartify’s DOOH network.
Local and National Reach: Through Smartify’s network, the agency’s listings can gain exposure in high-profile locations in Tampa, Fla., and other cities, such as New York City.
Cost Savings: The hardware, installation and management were covered by Smartify Media, allowing RE/MAX Metro to allocate resources elsewhere.
“Smartify programmatically delivers curated advertisements from global brands as well as from local advertisers within the broker’s own commerce ecosystem, ” said Oleg Vyadro, President of Smartify.
“Not only are there no out-of-pocket costs to the brokerage, but the program is an instant value generator.”
“Samsung and Smartify have allowed us to turn our displays into a powerful marketing and revenue tool. This partnership sets the stage for our continued growth,
” Martin added.
With a refreshed storefront and dynamic communication tools, RE/MAX Metro is not only enhancing its local presence but also expanding its reach nationally. This innovation underscores its commitment to staying at the forefront of technology while delivering exceptional service to clients.
About Smartify
Smartify is a premium urban panel and retail media network that enables global brands, local
businesses, and agencies to deliver their message to defined audiences through programmatic
or direct campaign activation. Smartify's platform offers a flexible, scalable and accessible way
to advertise in America's top markets and consumer destinations.
About Samsung Electronics America, Inc.
Samsung inspires the world and shapes the future with transformative ideas and technologies.
The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home
appliances, network systems, and memory, system LSI, foundry and LED solutions, and
delivering a seamless connected experience through its SmartThings ecosystem and open
collaboration with partners. For the latest news, please visit the Samsung Newsroom at
news.samsung.com.
About RE/MAX Metro
RE/MAX Metro is a leading real estate agency in St. Petersburg, Florida, renowned for its
commitment to excellence and community engagement. The agency combines cutting-edge
technology with personalized service to deliver exceptional results for clients.
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