Скачать или смотреть CMO in Crisis Guide to Focusing Marketing in a Time of Crisis

#cmostrategy #crisiscommunications #marketing

Marketing is one of your most essential business assets in a crisis.
If you’re a CMO or Marketing Director, this is how you leverage your skills and talent to support your company, executives, and customers in times of crisis.

Communicate, communicate, communicate

We’re professional communicators. We’re experts at processing the complex into brief clarity. Leverage those skills to sort the chaos for your team and customers.

Increase your writing, video production, or podcast production, whichever is your preferred medium. People crave news and analysis in times of uncertainty.

Work Closely with Executive to Craft Appropriate Communications

So often as executives are frantically responding to everything that is thrown at them they can become overloaded with information as well as understandably stressed and agitated. These factors can produce gaffs or insensitive communications.

Work closely with your executive stakeholders to equip them with concise talking points to support clear and appropriate communications. One of the practices that I implement from my days in the military is creating a daily Talking Paper. This is a one to two page document that I recommend you create early each morning and distribute to your executives and team members.

This keeps everyone on the same page and communicating the same message.

Work with Your Team to Create Innovative Campaigns

Crisis often gives you unique opportunities for innovation and creativity. Encourage your team to create innovative campaigns and experiences for customers.

Give Your Team Important Projects

Read more: https://kaleidico.com/cmo-crisis-guide/