Скачать или смотреть The Business of Education: Ethics & Trust in Marketing

Marketing in education is not just about selling courses, it’s about shaping futures. But where do we draw the line between persuasion and responsibility? In this insightful conversation, we sit down with Jibbi James, Director - Marketing, Strategy & Advisor to the CEO at Navamind, and a proud Great Lakes Gurgaon alumnus, to uncover the realities of education marketing."

✅ What makes marketing in education unique?
✅ Why is it more about counseling than selling?
✅ How should marketers ensure ethical marketing in high-stakes industries?

If you're a marketer, educator, or student, this podcast is a must-watch!

Chapters:
00:00 - Preview
02:00 - Introduction
05:20 - Journey into Education Marketing
07:20 - How Education Marketing Differs from Other Industries
14:18 - Ethical Marketing in Action
25:35 - The Role of a Marketer in the Education Industry
31:40 - The Misuse of Sales Enablement Documents
33:09 - Red Flags in Education Marketing
39:35 - Regulations and Guidelines for Ethical Marketing
41:29 - Advice for Education Marketers

Drop your thoughts in the comments!
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What is ethical marketing in education?
How does education marketing differ from other industries?
Why is education marketing more about counseling than selling?
What are the biggest mistakes in education marketing?
How can universities market themselves ethically?
What role does trust play in high-stakes marketing?
How does education marketing compare to healthcare and real estate marketing?
What are the best strategies for responsible education marketing?
Why do students fall for misleading marketing in education?
How can schools and colleges build long-term brand trust?