Скачать или смотреть INSIDE THE BURBERRY POP-UP STORE WITH YURIY / L’INDUSTRIE MAGAZINE

Home to the city’s latest trendy cafes, thrift shops, and indie designers, the Seongsu area is the up-and-coming art district in Seoul. Nestled in the heart of this trendy neighborhood is the new pop-up from Burberry. In celebration of the brand’s first collection under the direction of Chief Creative Officer, Daniel Lee, the British luxury label has unveiled Seongsu Rose, the latest edition of Burberry Streets.

Step inside Seongsu Rose, and you'll encounter the captivating Petal Maze installation, an immersive space showcasing Burberry's Winter 2023 collection. Additionally, the pop-up provides a closer look at Burberry's iconic features, such as the rose print and the revamped Equestrian Knight Design, curated under Daniel Lee's creative direction.

Much like its counterpart in London's Burberry Streets, Seongsu Rose offers visitors the opportunity to savor British cuisine at Norman's. This North London café hosts a food pop-up within the space, serving interpretations of classic British dishes, allowing guests to relish a genuine Burberry experience.

Seongsu Rose is the best spot to experience Burberry's new artistic direction with Daniel Lee's latest collection!