Скачать или смотреть Audience Development with Visitor and Non-Visitor Surveys - The Research Process Part 3

This video explains the basic types of visitor research: Research before the implementation of a film festival or other event (“ex ante” research), for example for conception or programme selection; accompanying formative research during an event (“ongoing research”) and as a “final evaluation” at the end ("ex post” research).

Furthermore, the resources required to conduct visitor studies are explained in detail, be it material resources, finances or qualified personnel. Also the arguments for or against conducting the surveys internally with own staff or externally by experts from outside of the institution are discussed. Finally, the differences between qualitative and quantitative research approaches are explained and when which methodology is recommended.