Скачать или смотреть 【CAA D-WILL Lecture】EP32|Kinya Tagawa:Triangle Engine Of Commerce, Technology And Creativity【中国美院】

According to common sense, it is not wrong to keep studying in a particular field. But Takram appreciates talent who can step out of his comfort zone and try to learn and master two or more fields. Takram is a crossover triangle formed by three fields: business, technology and creativity. The designers of Takram also aim to be crossover integrated designers who master the perspectives of three fields at the same time. Takram ー sort through investigation and research, concepts, build, like the three steps to promote the project. In the research stage, new perspectives are explored and potential topics are extracted. In the concept construction stage, appropriate assumptions are put forward according to the nature of the project and in-depth discussion is carried out. In the emulation phase, various outputs that meet the project requirements, such as hardware, software, services, strategy, organizational transformation, etc. Guide the success of the project according to the needs of the enterprise and the expertise of Takram. In this class, we will explain what is BTC designer and the importance of BTC designer through Takram's past cases.
按常识来说，在某个特定的领域不停的钻研是不会错的。但是Takram更欣赏可以从⾃⼰的舒适圈⾥跳出来的人才，他能够尝试去学习并掌握两个或者更多领域的知识。Takram便是以商业、科技、创意三个领域所构成的跨界三角形，Takram的设计师也旨在成为同时掌握三大领域视角的跨界型综合设计师。Takramー般通过①调研②概念构建③具像化三个步骤来推进项目.在调研阶段，发掘新的视角，提取潜在课题。在概念构建阶段，根据项目的性质提出合适的假设并进行深度的探讨。在具像化阶段，给予符合项目需求的各类产出，例如硬件，软件，服务，战略，组织改造等。根据企业的需求以及 Takram的专业性来引导项目的成功。此次课堂中，将通过Takram过往的案例，阐述什么是BTC型设计师，BTC型设计师的重要性。

田川欣哉——takram设计事务所的合伙人兼工程设计师。2015年至2018年担任皇家艺术学院客座教授，2018年被该校授予名誉学者。精通从产品服务到品牌战略，前沿科技到设计哲学等广泛领域。主要项目有丰田汽车e- Palette Concept的愿景设计、日本政府经济分析系统”RESAS”的原型设计、曾参与 Sansan公司 “Eight”项目的设立。他是mercarib的设计顾问，他作为核心成员参与了“日本国家经济产业专利局的设计经营”的制定，同时也是经济产业省产业构造审议会知识产权分科委员会委员。荣获 Good Design金奖、IF Design Award、纽约近代美术馆 parmanent collection、未踏软件创造事业超级制作者认定等奖项。