Advertising DSP (Demand-Side Platform) is Programmatic Ads Off and On Amazon: Retargeting +

Hire MAG for advertising management: https://myamazonguy.com/advertising-m...

Sign up for DSP here: https://advertising.amazon.com/soluti....

Amazon DSP (Demand Side Platform)
Display & Video Ads
On & off Amazon
Can be used for growing brand or remarketing
Target custom audiences + lookalike audiences
Further audience insights based on your customer data
How to start:
Spend $35k+ and go through Amazon sales rep
Go through an agency with access

Informational Videos (for training):
   • What is Amazon DSP (Demand Side Platf...  
   • Amazon Demand Side Platform from the ...  

Why use Amazon DSP
Programmatically reach audiences across the web on both Amazon sites and apps as well as through our publishing partners and third-party exchanges using Amazon's demand-side platform (DSP).

Note: Amazon DSP feature availability varies across marketplaces.


Reach exclusive audiences
Use exclusive Amazon audiences to reach new and existing customers on and off Amazon. Improve relevance and results with a single view across
devices and formats.


Access unique, high-quality inventory
Programmatically reach your audiences across both Amazon-owned sites and apps, like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.


Appear in brand-safe environments
We use both our own and third-party solutions, from manual site reviews to real-time bid evaluation, to uphold quality standards and brand safety.


Build a metrics-based strategy
At no additional cost to our advertisers, we provide audience insights and performance reporting before and after campaigns, helping you to understand what’s driving results in your campaigns.

Who can use Amazon DSP
Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Self-service and managed-service options are available. Self-service customers are in full control of their campaigns. The managed-service option is designed for companies that want access to Amazon DSP inventory, with consultative service, or for those with limited programmatic advertising experience. The managed-service option typically requires a minimum spend of $35,000 (US). Contact a sales consultant for more information.

Get Amazon Consulting at https://myamazonguy.com/

#DPS #demandsideplatform #amazonads