Скачать или смотреть JCU Marketing Matters BU1108 Week 3 - Marketing Environment, Social Responsibility and Ethics

This Lecture is taken from chapter 2 of the text, Marketing Principles - Asia Pacific Edition, by William M. Pride/O. C. Ferrell/Bryan Lukas/Sharon Schembri/Outi Niininen/Riza Casidy. This lecture examines the competitive, economic, political, legal and regulatory, technological, and sociocultural forces in the marketing environment.

Whilst the marketing principles (our 8P's) can be controlled by the organisation, there are many external forces that impact on the marketing functions of the organisation that cannot be controlled. It is up to the organisation to be aware of these forces and accommodate marketing activities accordingly.

Even though this video has been recorded for JCU marketing students, it is suitable for any marketing student or person wanting to learn about marketing.

My name is Natasha Buttler, marketing lecturer at JCU.
I have over 25 years marketing experience and have developed successful campaigns for well-known brands including Elders Fertiliser, Woodstock Bourbon, Sutton Tools and Moving Comfort. I also have a boutique marketing agency, Boost Marketing Services where I have supported businesses with their marketing since 2015.

I am passionate about helping business owners develop easy and understandable techniques to put their offer in front of their ideal customer and generate those all-important sales and sharing what I know and love with the next generation of marketers. I am a Certified Practicing Marketer with the Australian Marketing Institute.

You can connect with me:
LinkedIn   / natasha-buttler  
Facebook   / theboostmarketingservices  
Instagram   / theboostmarketingservices  
Website https://boostmarketingservices.com.au/