Скачать или смотреть Discovery-Driven Growth: Why Small Bets Lead to Big Wins | Rita McGrath

🚀 How Discovery-Driven Growth Transforms Business Strategy

What if the key to success wasn’t getting everything right—but learning as fast as possible? In this video, Rita McGrath breaks down the principles of discovery-driven growth, explaining why early-stage uncertainty demands small bets, fast learning, and acceptance of failure.

🔍 Key Takeaways:

Why you won’t know what works until you experiment
The importance of failing fast, learning quickly, and adjusting intelligently
How to avoid the mistake of overinvesting before you have real insights
💡 Innovation isn’t about certainty—it’s about structured discovery. Learn how to test, adapt, and evolve your strategy before making big commitments.

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