Rescue News is not for everyone. Rescue News is created for Rescuers. The few among us who naturally run toward trouble to confront it, and not away from it.
More of us possess this in our souls than we think. But only a few will heed the words of Martin Luther King, "I learned that courage was not the absence of fear, but the triumph over it.” Or even the words of Aristotle, “You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.”
What do we really want to say to Rescuers, Heroes, and The Brave?: How we highlight the individuals who save the world from slowly crumbling beneath our feet is. How the heroes are the ones who keep the world upright on their shoulders. How the regular news merely bury these heroes in their presentations, and how this dims the light that shines on the world, resulting in darkness in places where light was intended to shine. How we are consuming news the same way we did 50 years ago, 80 years ago. How the generic news causes major events in our world to fade in our memory, the same way that some of the very valuable lessons we learned in school have faded away. How some of us process information differently from others, and some of us stimulate long term memory when things are highlighted instead of masked over, or when they are highlighted instead of bunched with everything else. How the regular news gives you only one world view, THEIR world view. How relevant & salient news presentation should naturally cover three very important world views: RealReality, DesiredReality, and the world that separates them, the Gap Reality. How we isolate each of those worlds & show you
how they connect to each other. How a Hero is the person who bridges the Gap between RealReality & DesiredReality. How that person possesses powers, insight & wisdom that allows them to transcend the different worlds, and how that greatness keeps our world moving positively. How Rescue News saves you time but impacts your understanding & memory of what you consumed with a more powerful, bigger punch. How Rescue News is not for everyone because the general news is presented for everyone...but Rescue News is presented to people with Hero mentality, the select few who would rush in the direction of the trouble rather run away. Rescuers are Courageous, Bold, Innovative, Persistent, Tough, Honest. Rescuers would die in their service to Humanity. How Rescue News naturally attracts Rescuers & Brave people...the few among us who are naturally built to bridge RealReality to DesiredReality.
How do we want to say it?: Short and Sweet
Why do we want to say it: Because we desire our call goes out to the people that we create our content to
To whom do I want to say it to: Rescuers, The Brave, Heroes, Heroines, The Courageous
What will they feel when they hear it: Because you will feel a connection to Hope & Courage
Who will they tell this to: Other Courageous people
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