Crafting an Interior Design Brand with Grant Pierrus | Business and Interiors Podcast | EP. 03

In this episode of the Business and Interiors Podcast, we sit down with Grant Pierrus, the founder of Pierrus Agency and the influential voice behind the popular blog, Interior Style Hunter.

Grant shares his journey from renovating properties in South Africa to establishing a renowned marketing agency in London that serves the luxury interior design market. During our conversation, Grant dives deep into the strategies that have shaped his approach to building interior design brands in today's competitive landscape. He offers valuable insights on the importance of aligning your business with clear, strategic marketing practices and the role of digital platforms in amplifying brand visibility.

Grant also discusses the nuances of networking, emphasizing the critical role of forming strong, mutually beneficial relationships with architects, builders, and other industry professionals. Additionally, Grant explores the evolving landscape of social media marketing. He highlights the strategic use of different platforms to effectively target specific audiences and stresses the importance of staying authentic and engaged to truly connect with your followers.

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