If your business sounds like everyone else’s, you’re invisible. This Class 11 session gives you a complete AI Differentiation Playbook—the exact prompts and workflow I use to clarify offers, contrast against competitors, and ship real, measurable assets in 48 hours.
Read the full blog recap (prompts + templates):
https://santaclaritaartificialintelli...
Who this is for:
• REALTORS®, lenders, contractors, home services, and local Santa Clarita businesses
• Owners and teams who want clearer offers, more clicks, and faster conversions
• Beginners through advanced operators who value ethics, clarity, and speed
What you’ll learn:
• The 6-step differentiation framework: know your offer → map competitors → find gaps → design the experience → prove it with cases → defend with speed/service
• The 17-Prompt Library to produce shippable assets (headline + bullets, 2×2 maps, layered narratives, skeptical role-plays, battle cards, case studies)
• A 48-hour action plan to publish something concrete this week
• How to write for modern discovery engines (LLM/AI overviews): Q&A, FAQ, and dialogue formats that get quoted
• Niche strategy: why “vanilla for everyone” fails in 2025 and how to own a micro-market in 30 days
Key takeaways:
• You don’t have a traffic problem—you have a clarity problem.
• No numbers, no case: even a range beats vague adjectives.
• Speed is your moat. They can copy words, not workflows (process, data, community).
The 17-Prompt Differentiation Library (high level):
1–3: Know the offer (hidden benefits, subtle distinctions, positioning matrix)
4–6: Narrative + objections (layered story, skeptical role-play, feedback → roadmap)
7–9: Positioning refresh (trends, battle card, sharpened value prop)
10–12: Gaps, experience, proof (market gaps, customer journey, case framing)
13–14: Maps & niches (three 2×2 maps, five niches with channel/message/KPI)
15–17: Compete & defend (ethical contrast, moats, 90-day tech pilot)
Your 48-Hour Plan:
• Day 1: Run Prompts 1, 2, 9 → post one positioning slide (headline + three bullets).
• Day 2: Publish one case study (Problem, Approach, Outcome, Quote, Visual) → show it to two prospects. Start a 30-day baseline if you lack data.
Chapters / Timestamps:
00:00 Cold open—why differentiation matters now
02:00 The printing press → internet → AI (why this is different)
05:00 The 6-step framework (spine of the class)
08:00 Prompts 1–6: Know your offer, story, and objections
16:00 Prompts 7–12: Positioning refresh, gaps, CX, proof
26:00 Prompts 13–17: Maps, niches, and defensive strategy
32:00 Live micro-demo: prompt → headline + bullets in minutes
36:00 48-hour plan, measurement, and next steps
38:00 Q&A and community resources
Measurement for next week:
• Headline CTR & scroll depth
• Calls/consults booked from the new copy
• Case-study views & time on page
• One qualitative win (reply/DM/meeting)
Resources & community:
• Register (free) for Monday’s 10am Class: https://santaclaritaartificialintelli...
• Community (post your draft for feedback): SantaClaritaAI.com
• Blog recap of this class (prompts + templates):
https://santaclaritaartificialintelli...
• Zoom backup link: https://us06web.zoom.us/j/84292956926...
Meeting ID: 842 9295 6926 | Passcode: 685505
How to get personal help:
Comment PROMPTS with your two-sentence offer, and I’ll reply with a first headline + three bullets to test. Or email me your draft.
About the presenter:
Connor MacIvor (“Connor with Honor”) — SantaClaritaArtificialIntelligence.com • SantaClaritaAI.com
661-400-1720 | [email protected]
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